story board

cross media task

half way evaluation

this is the presentation of our half way evaluation as a group. for the presentation it was OT and his managing team, who spoke about what is to come what we have so far and answer any questions that came his way.
the main outcome was that more filming needs to take place and the storyline is key to a successful video.
the feedback that we got had good scores as we had figured out what we wanted and shown how we will get there. what we also need to work on was the colouring of the logo and the rest of the video as we only showed 30 seconds.

video first draft (30 seconds)

this is the first 30 seconds to the OT journey video. we came up with the name due to the story line that goes along side the video which is shown in the story board but it may be changed up slightly. as we want a montage type video that is edited but we also want a moral and a story line so that main show of the video is hard work and how OT has made it as an artist and how he is going to make it. so through the first 30 seconds it shows where he is now and for the rest there will be flash backs to where he used to be and how young he was.

mood board

this is our mood board for OT journey. it demonstrates what the music video represents.
the city in the day and night, this is in the video as a big place as it is what OT is aiming for as an artist.
dj and neon lights, this is in our video as it shows what OT is as an artist and his style of music.
there are editing lights this is what we aim for in the music video as it will bring a vibrant colouring to the video.

logo: first draft

this is first draft for a logo, the meaning behind the owl is that OT stands for Owles, Travis as that is the performers (my name) backwards. the owl is a symbol that stands out thrpoughout OT as an artist it is also going to be seen in the video as it is key to OT as a performer.

evidence of filming

In this picture Leah and and Faith are looking for music video influences and finishing blog posts.

First Draft

for the first draft I demonstrated the motive of the video and that is the journey of OT, throughout the video there are ideas of a flash back to what was happening before his troubles. all is revealed later in the video.

steal o matics

Carol Vernallis' Theory

4 Key Concepts
- Narrative
- Editing
- Camera/Movement/Framing
- Diegesis

Narrative
- Doesn't need beginning, middle and end
- Partial, disjoined

Editing
- Brought to foreground
- Jump cuts, breaks the 30 degree rule

Camera/Movement/Framing
- Establishing shots frequently used throughout
- Medium and close up shots used throughout to establish the artist
- Master shot, establishing shot that keeps everyone in view

Diegesis
- Diegesis will be revelled quite slowly
- Repetition is key so you will be able to pick out the important shots

Audience and Audience

Why and how do you consume music?

I normally listen to music throughout the day while I'm working in and out of class as it helps me concentrate and at night when I'm doing things round the house or tidying my room. I have different playlists for different moods and different times of the day. I listen to music at school, at home, walking to and from somewhere and when I go to parties. I normally listen to music through my earphones but will always tell people new songs I like and they tell me theirs. When me and my mates go out we will always bring a speaker so we can sit somewhere and listen to music. I will listen to music from my phone as I can et any song I want. I will also listen to CDs when I am in the car or the radio.

Uses and gratifications theory

Examples:

Personal identification - when I used to get angry with my parents I used to blast songs that would express how I feel and that would make me feel better.

Information - sometimes you learn something from a song, Oliver Cromwell by Monty Python taught me some history.

Entertainment - Madonna and her dance moves.

Social interaction - songs my friends and I would always request and dace to when we went out.

Escapism -

Create mood (romance, upbeat) -

Cheer you up -

Get you in the mood to go out -

Add atmosphere to a gathering -

Help you sleep -

Distraction -

Companionship (driving, travelling) -

music video influences

These are our music video influences. We picked these because of the places they were set and the editing that is used.  

eminem website evaluation

This is the official Eminem website, in this video I talk about the website and how I would like this to like to my website as a performer. the website I will create will show most of the things that this website has but on this website the home page shows to much of the shop this is something I will try to avoid on the home page and instead show more of the music and the performer.

drag me down snap shots

 

Performance, Narrative and Concept vdeos

goodwin

6 media conventions

1. relationship with lyrics and videos
2. thought beats
3. genre related style and iconography
4. multiple close ups of main arts

Conventions
1. Relationship between the lyrics and the visuals
This convention explains how Goodwin noticed a music videos visuals either had a complete similarity or direct contrast to the lyrics of the songs.


2. Thought beats - relationship between the music and the visuals
Goodwin identified that the visuals within a music video may be edited in time to the lyrics/change in pace of the song. He also stated that these visuals are commonly repeated within a chorus to emphasise the repetition in lyrics and beats.


3. Genre- related style and iconography
Goodwin recognised that most artists have a trend of repeating certain actions within their music videos in order to establish this as their 'trademark' action and therefore making their songs recognisable due to it reoccurring often.


4. Multiple close-ups o the main artist or vocalist
Goodwin identified that it is a common feature for record labels to use close ups of the artist/vocalist in order to promote the sales in the single.


5. Voyeurism often plays a major part (especially females)
Goodwin recognised that many music videos included voyeuristic angles of women in order to entice a male audiences interest in the artist and also the lyrics to which these shots represent.


6. Intertextual references to other media texts may be present (especially in humorous videos)
Goowin recognised that I was no uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text.

dry the river- no rest

I was given the task to listen to the music and come up with a music video idea to pitch. my idea for the video is:

 - Man walking down the river playing a guitar
- Following a girl through her day
- Man playing guitar in field
- band playing in shots with a white background

Distinct
Nature
Anger
Death
Fire
Water
Dead bird
Rocks
Sticks
Dull clothes - earthy

bieber star profile

performance, concept and narrative

narrative music video:

this video is a narrative music video as the story line used follows the lyrics of the song it also shows a story throughout the video. this video demonstrates narrative as it uses all of the lyrics to show a story as the key story line points in the video are "when I was three I met a young lady" at this point there is a shot of two three year olds in the "shy city" which is mentioned through out the song and music video but this is part of the story line. another example of a narrative music video is Justin Bieber's, as long as you love me. this shows narrative through the video but also audio before the music starts as it is showing Justin and the father of the girl talking and it sets the music video up more so it has got more tension. this is done in a lot of music videos to get across the story line.

performance music video:

this music video shows performance by using all artists who sing or produce the song to be in the video. this video demonstrates lip syncing with the song as all of the artists do. this music video is seen as a performance video as it is all lip-synced with the song and it shows all of the artists. this could be confused with a narrative music video but none of the lyrics link with the video.